“Blacks Deserve Bodies Too!” Design and Discussion about Diversity and Race in a Teen Virtual World

In this paper, we investigate racial diversity in avatar design and public discussions about race within a large-scale teen virtual world called Whyville.net with more than 1.5 million registered players ages 8-16. One unique feature of Whyville is the players’ ability to customize their avatars with various face parts and accessories, all designed and sold by other players in Whyville. Our findings report on the racial diversity of available resources for avatar construction and online postings about the role of race in avatar design and social interactions in the community. With the growing interest in player-generated content for online worlds such as Second Life, our discussion will address the role of avatars in teen identity development and self-representation, and the role of virtual entrepreneurs and community activists in increasing the diversity of avatar parts available.